Criteo Publisher Marketplace gives you full control over your digital assets. To change the CPM, simply select the necessary placement and update the minimum CPM field with the lowest price you’re willing to sell your placement to Criteo advertisers. The price you choose to sell your inventory at is also known as “floor price”.
Minimum and maximum CPM prices
To enable us to provide the most value, please take into account two main aspects:
- We work best when we have access to the highest number of impressions, i.e. when placed at high priority. This allows us to pick the most valuable users for our advertisers and to drive the highest possible value to publishers.
- The lower the CPM, the more users Criteo can target. Given Criteo’s dynamic CPM monetisation strategy, lowering the floor drives exponential value to publishers.