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How do I migrate to the new Criteo Product Feed specification?

By upgrading your feed to the current Google Shopping specification, you’ll benefit from:

  • Improved recommendations and consumer engagement
  • More eye-catching banner designs
  • Proven incremental revenue gains
  • Optimal performance from your Criteo campaigns

If you already have a feed that fits with the Google Shopping feed specifications, the migration is very straight forward – we just need to access the URL.  If you don’t, it’s easy to build a feed to Google Shopping  feed specifications. Here’s what you need to know…

CASE 1: I ALREADY HAVE A GOOGLE FEED

Before sending it to us, we’d like to make sure we can easily migrate your current feed to your new Google feed. So please complete the following checks: 

  1. Full feed
  2. Product ID
  3. Tracking code
  4. Category bidding

Full feed

Make sure that your Google feed contains as many products as your current Criteo Product feed.

For optimum performance, we track your users’ intent and, to do so, we need a complete list all the products sold on your website.

If you do not wish to advertise some of the products on your website, please include them in your feed, and set the field excluded destination to Display Ads – for instance:

<g:excluded_destination>Display Ads</g:excluded_destination>

Product ID

Make sure every product ID is the same in both your current product feed and your Google Shopping feed. Criteo recommendations are based on your product feed, and the information received from the trackers set up within your product pages. So this data needs to match exactly.

If your current product feed uses different IDs to your Google feed, please contact your Criteo AS.

Tracking Code

Make sure that your product URL (landing page) does not contain any tracking code from your Google campaigns.

We can set up tracking on our end, so remove any tracking from your landing pages.

Category Bidding

If you want to keep on bidding on the categories used in your current product feed, make sure you add the category information to the Google Shopping feed.

You might be using category bidding for your Criteo campaigns. As your Google Shopping feed is likely to contain other categories than the ones you are currently bidding on, you’ll need to update them.

The specifications offer a field for that, named g:product_type. Fill this field with the category value you want to bid on – for instance:

<g:product_type>Women’s Shoes</g:product_type>

Alternatively, you can start bidding on new categories, based on your Google Shopping feed. Contact your Criteo Account Strategist to learn more about the options. 

 

CASE 2: I DO NOT HAVE A GOOGLE FEED

It’s easy to build a Google Shopping feed based on the Criteo Product Feed Specifications.

While building your Criteo product feed, you’ll need to consider the following:

Full feed

Make sure that your new product feed contains as many products as your current Criteo product feed.

For optimum performance, we track your users’ intent and, to do so, we need a complete list all the products sold on your website.

If you do not wish to advertise some of the products on your website, please include them in your feed, and set the field excluded destination to Display Ads – for instance:

<g:excluded_destination>Display Ads</g:excluded_destination>

Product ID

Make sure every product ID is the same in both your current product feed and your new product feed. Criteo recommendations are based on your product feed, and the information received from the trackers set up within your product pages. So this data needs to match exactly.

If your current feed uses different IDs to your Google Shopping feed, please contact your Criteo Account Strategist.

Tracking Code

Make sure that your product URL (landing page) does not contain any tracking code from your Google campaigns.

We can set up tracking on our end, so remove any tracking from your landing pages.

Category Bidding

If you want to keep on bidding on the categories used in your current product feed, make sure you add the category information to the Google Shopping feed.

Your new feed should contain categories based on Google taxonomy. This can be found in the online documentation.

Alternatively, you can start bidding on new categories, based on your Google feed. Contact your Criteo Account Strategist to learn more about the options.

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