By passing Criteo your offline sales data you can gain a better understanding of the effectiveness of your digital campaigns and return on ad spend.
Bricks and mortar retailers that are already passing their in-store sales data to Criteo are able to leverage up to 4x more sales information to optimize their marketing efforts, leading to improved digital campaigns and the ability to drive more sales online and in-store.
There are 3 options for passing Criteo your offline sales data. Please visit the updated support pages for more detail.
- Flat file feed integration
- Criteo Offline API
- Data partner integrations. We have built strategic partnerships which allow you to easily pass us your offline sales data via your data partners such as CRM and Marketing software providers, Digital Receipts and Loyalty providers, Integration Platforms and Point of Sale providers, through direct integrations.
Get in touch with your Criteo Account Strategist to find out more.