To start a Criteo Reseller Program campaign, you must provide us with a dedicated product feed containing products from all merchants/partners on-boarded in the program. Note that each of these products should have the merchant/partner’s unique identifier in the merchant/partner field.
TIP: If you already work with Criteo, you can duplicate the feed you have already provided us, making sure the merchant/partner unique identifier is available in the merchant/partner field.
Your campaign will be automatically created from the moment your feed is ingested.
To go live, your campaign needs at least one merchant/partner with budget and bid already set. You can send them through /merchants/partners/bids and /merchants/partners/budgets endpoints.