Criteo's performance display technology delivers personalized recommendations (via banners) to a user, based on intent data such as products they have previously viewed or purchased.
Criteo's performance display technology relies on four key elements:
- The Criteo OneTag allows Criteo to collect user browsing intent on your site.
- Criteo Conversion Optimized Engine generates product recommendations based on what the user and other users browse and buy on your site.
- Your product data feed - also known as the product catalog - contains all of your products attributes that are displayed on Criteo's creatives (banners).
- Criteo creatives are branded creatives that display personalized product recommendations.
To start a campaign, you need your product data feed, and to add the Criteo OneTag to your webpages. Our technical engineers will help you during integration, answering any questions and making sure the process is as quick and painless as possible.