Most common errors and warnings

Warning: {optional info} info missing: parameter missing

Optional data missing
parameter missing

If you want to enable Criteo Cross-Device, please ensure that the customer's email address or the MD-5 hash value of the customer's email address is correctly passed in the Criteo OneTag.

Comments

Optional: email or hashed email.

Displayed as soon as 10% of sales events don't have email (either hashed or not)

Warning: {optional info} info missing: parameter sent with empty value

Optional data missing, parameter OK but not value

There is a possibility you have the email address empty. Please check if this is intentional. 

Comments

Optional: email or hashed email, 

Displayed as soon as 10% of sales events don't have email (either hashed or not)

Warning: Very low number of hits in the last 24h

Very low number of hits in last 24h

Please ensure that all tags are correctly implemented.

Comments

Homepage / Listing / Product: 100, Basket: 50, Sales: 10

Warning: Very low number of hits in the last 1hour

Very low number of hits in last 1hour

Please ensure that all tags are correctly implemented.

Comments

Homepage/Listing/Product: 10

No warning for Basket & Sales events

Warning: Not enough data to compute reliable feed & trackers quality

Not enough data to compute reliable feed & trackers quality

We haven’t collected enough events on the tags yet, please check back soon.

Warning: No event received with site_type="t"

No hit on tablet in last 24 hour

Please ensure that the site type in the Criteo OneTag is correctly populated based on the device type.

Warning: No event received with site_type parameter="m"

No hit on mobile in last 24 hour

Please ensure that the site type in the Criteo OneTag is correctly populated based on the device type.

Warning: More than 3 products ID sent per event

More than 3 products IDs in listing tracker

Please ensure that the Criteo OneTag on the search listing page includes three product IDs. Displayed as soon as 10% of the events have this error.

Warning: Less than 3 products ID sent per event

Less than 3 products IDs in listing tracker

Please ensure that the Criteo OneTag on the search listing page includes three product IDs. Displayed as soon as 10% of the events have this error.

Warning: Inconsistent price info in trackers and feed

Inconsistent price in Tracker and feed

Please ensure that the prices passed in the Criteo OneTag are correct. Please also ensure that the prices in your product feed are the same as on your website. Displayed as soon as 10% of the events have this error and if discrepancy is higher than 25%      

Warning: Improve your feed & trackers quality

Bad feed & trackers quality

>=60% and <80% (same min. as for too low feed & trackers quality)

Warning: {optional info} info not properly formatted

Optional information wrong format

Please ensure that all parameters are passed in the correct format.

Comments

See above section on parameter value types per tracker, wrong format warning must apply to ALL optional parameters as soon as included in tracker (even if not offered by default)

Displayed as soon as 10% of sales events don't have email (either hashed or not)

Error: {mandatory info} info not properly formatted

Mandatory data wrong format 

Please ensure that all parameters are passed in the correct format.

Comments

See above section on parameter value types per tracker

Displayed as soon as 10% of the events have this error.

Error: {mandatory info} info missing: parameter missing

Mandatory data missing,

parameter missing

homepage 

Please ensure that the Criteo OneTag on the home page includes:

your unique account ID, the correct site type (or "d" as a hardcoded value)

Comments

Mandatory: products IDs, price, quantities, transaction ID, account ID, site type

Displayed as soon as 10% of the events have this error.

Error: {mandatory info} info missing: parameter missing

Mandatory data missing,

parameter missing

search listing page

The Criteo OneTag on the search listing page includes:

your unique account ID, the correct site type (or "d" as a hardcoded value) three product IDs.

Comments

account ID, site type. Displayed as soon as 10% of the events have this error.

Displayed as soon as 10% of the events have this error

Error: {mandatory info} info missing: parameter missing

Mandatory data missing,

parameter missing

product page 

The Criteo OneTag on the product page includes:

your unique account ID, the correct site type (or "d" as a hardcoded value), the product ID of the product shown on the product page.

Comments

Mandatory: products IDs, account ID, site type

Displayed as soon as 10% of the events have this error.

Error: {mandatory info} info missing: parameter missing

Mandatory data missing,

parameter missing

basket page 

The Criteo OneTag on the basket page includes:

your unique account ID, the correct site type (or "d" as a hardcoded value), the product ID, price and quantity of every product in the basket.

Comments

Mandatory: products IDs, price, quantities, account ID, site type

Displayed as soon as 10% of the events have this error.

Error: {mandatory info} info missing: parameter missing

Mandatory data missing,

parameter missing

sales   confirmation page

The Criteo OneTag on the sales confirmation page includes:

your unique account ID, the correct site type (or "d" as a hardcoded value), the transaction ID, the product ID, price and quantity of every product purchased by the customer.

Comments

Mandatory: products IDs, price, quantities, transaction ID, account ID, site type

Displayed as soon as 10% of the events have this error.

Error: Transaction ID must be unique

Transaction ID is not unique

Please ensure that you are passing us the Order/Confirmation # from the sale. If you are unable to pass us this data, please pass us a unique or random number instead.

Comments

On the latest transaction events received, 3 or more have the same transaction ID.

Error: Too low feed & trackers quality

Too low feed & trackers quality

Feed & tracker quality computation is:

1-(number of events on displayable products / total number of events considered)*100

Too low if <60% Min. of events required:

Listing & Product Trackers :500 (<1h in average), Basket: 200 (<2h in average), Sales: 100 (<2h in average)

Error: No hit on a Tracker in last 24 hours

No hit on a Tracker in last 24 hours

Please ensure that all tags are correctly implemented.

Error: No hit on a Tracker in last   1 hour

No hit on a Tracker in last 1 hour

Please ensure that all tags are correctly implemented.

Error: All events received in the last 24 hour are on the same product ID.

All events in the last 24 hour are on the same product ID

See article on Hardcoded Product ID here

Error: All events received in the last 1 hour are on the same product ID.

All events in the last 1 hour are on the same product ID

See article on Hardcoded Product ID here