Criteo has partnered with Facebook to deliver Dynamic Product Ads over mobile and desktop. The Criteo Performance Platform enables you to access and analyze your Criteo campaigns on Facebook through a separated section under Reports -> Display.
To access your Criteo campaign reports on Facebook, simply select the “Facebook Reports” at the bottom right of your reporting page. You are then redirected to the Facebook Dynamic Ads reporting page where you can retrieve detailed information for your Criteo campaigns on Facebook and Instagram across mobile and desktop.
Through Criteo’s Reporting, you are able to analyse the number of the impressions served, the click-through rate (CTR), your total cost and CPM and your revenues.
Similar to your Criteo reports, you are able to analyse your Facebook and Instagram campaigns during specific time periods by selecting between day view, week view, month view, quarter view and year view, or you can specify an exact date range.
Please note: The Facebook Dynamic Ads report is only visible when you look at a single account. It is not available under aggregated view as not all of the campaigns are integrated with Facebook DPA. Please select your Facebook Dynamic Ads enabled campaign to access the Facebook and Instagram reports.