Criteo Publisher Marketplace (PuMP) is a simple and smart way for website owners like you to effectively monetize your inventory with personalized ads. It enables you to manage your Criteo campaigns across all websites and select your desired CPM floor price for each of your
PuMP operates with a dynamic pricing model where the CPMs we pay our publishers are based on the performance we drive for our advertisers. Criteo’s advanced algorithm and its predictive capability generate higher CTRs than the industry average, enabling us to pay a premium for high performing inventory.
We set a CPM floor price, which guarantees the minimum CPM you receive from Criteo. The value of the partnership is derived by how high the dynamic CPM rises.