Criteo performance banners combine advanced engineering and performance-driven creativity – enabling us to serve the right banner to the right person at the right time – to drive sales for eCommerce businesses. How do we do this?
First, we’ve developed Dynamic Creative Optimization (DCO), a powerful prediction engine that drives the best performance.
DCO retargets users with dynamic, personalized, product-specific ads, while the Criteo engine recommends additional products based on a users’ browsing behavior – to drive further conversions.
Together, the technology can predict which combination of banner elements ( layout, navigation, colorset, CTA, and products) will drive the best performance.
Secondly, we use DUPLO, a technology that enables us to create sizeless dynamic banners to fill any inventory size.