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What is Facebook same device sales?

Same device Facebook sales are those sales that take place on the same mobile device during different user sessions or when users leave WebView, Facebook’s in-app web browser. You likely already track these sales in your own reports but attribute them to organic search or a partner other than Criteo.

Criteo includes Facebook same device sales in our reports in order to track and correctly attribute out-of-session sales in the Facebook mobile-app environment.


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