Kinetic Design is all about maximizing your performance marketing results without compromising your brand. Our creative balances brand attributes with content and design optimized to engage each individual shopper – in any given publishing environment. What this means is that at Criteo, we can achieve a personalized, real-time ad customization for billions of people without compromising your brand.
Through Kinetic Design, Criteo Dynamic Retargeting unifies brand-inspired design and user-relevant content to achieve unmatched ad performance.
How we do it:
- To start, our experienced designers use your brand guidelines to establish a design framework that will be carried throughout your campaign.
- Next, your essential brand elements are broken down into a pool of ready-to-use digital components.
- For each ad that is served, our technology automatically selects from this digital pool the optimal components for that specific consumer and display context.
- Finally, the ads are rendered on the page in real-time, precisely meeting the size and layout requirements for that publisher.
The result? Polished ads on every platform tailored to each customer – and market leading performance.