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Video Tutorial Series: How we create your banners?

Kinetic Design

Kinetic Design is all about maximizing your performance marketing results without compromising your brand. Our creative balances brand attributes with content and design optimized to engage each individual shopper – in any given publishing environment. What this means is that at Criteo, we can achieve a personalized, real-time ad customization for billions of people without compromising your brand.

 

Through Kinetic Design, Criteo Dynamic Retargeting unifies brand-inspired design and user-relevant content to achieve unmatched ad performance. 

How we do it:

  • To start, our experienced designers use your brand guidelines to establish a design framework that will be carried throughout your campaign.                                                                                
  • Next, your essential brand elements are broken down into a pool of ready-to-use digital components.                                                                                                                        
  • For each ad that is served, our technology automatically selects from this digital pool the optimal components for that specific consumer and display context.                                                          
  • Finally, the ads are rendered on the page in real-time, precisely meeting the size and layout requirements for that publisher.

The result? Polished ads on every platform tailored to each customer – and market leading performance.

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