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Feed & Product Tags Quality

Feed & Tags Quality is defined as the number of Product IDs fed into the Criteo OneTag that match with Product IDs from your feed. This calculation is reliant on having the Criteo OneTag implemented correctly on all your Product pages.

Example: If there are 10,000 Criteo OneTag ViewItem event hits, and 9,500 product IDs in those product events hits match a Product ID in the feed, then the Feed & Tags Quality is 95%.

 

The importance of Feed & Product Tags Quality

A good Feed & Tag Quality is important for the performance of your Criteo campaign(s). A low quality means we are that we are not able to match a significant proportion of the user actions on your Website with your products in the Criteo Feed.

 

Low Feed & Product Tag Quality score

Usually Low Feed & Tag Quality is caused by Product IDs being passed by Criteo OneTag  tags that do no match any Product ID from your feed.

If you are missing products displayable on your website in the product feed, feed quality will be low. Please ensure that all displayable products on your website are provided in the product feed.

If the ID of this product http://exmplcom/sw7 is B789465 in the feed, then the ID passed into the Criteo OneTag viewItem event must also be B789465.

Examples:  Correct match Incorrect match

If the Product ID is in your product feed, we may not be able to display the product because:

  • Mandatory information are missing for this product in your Criteo Feed. Read more.
  • The product in your Criteo Feed is in a non-recommendable state. Read more.

 

Checking your Feed & Product Tag Quality score

1. Have you recently updated the content of your website without applying a similar update to your Criteo Feed?

If you have recently done updates on your Website, you should check for possible impacts on your tags and on your Criteo Feed.

Please make sure your products are consistent between your Feed and your website.

To check, visit a few Product pages where the Criteo tag is fired and match the value of the tag’s Product ID with the Product ID column of your feed.

The Product ID between your tags on your website and the feed you are giving to Criteo have to be a perfect match.

To help check if Criteo tags are firing correctly and showing the right information, you can check with the Accurate plug-in     provided by Criteo.

If you only see products with a missing ID, or no correspondence between your feed and your tags, this could mean that you are using a different ID level, or different fields as product ID between your tags and your feed.

2. Are some tags of your Website providing the wrong product IDs or you've recently made a modification on your website impacting IDs provided by the tags?

All products must have a consistent ID between your Criteo Feed and the information provided by your Website’s tags.

To check, visit a few Product pages where the tag is fired where the value of the Product ID in the tag call matches with the Product ID column of your feed.

The Product ID between your tags on your website and the feed you are giving to Criteo have to be a perfect match.

To help check if Criteo tags are firing correctly and showing the right information, you can check with the Accurate plug-in provided by Criteo.  

If you only see products with a missing ID, or no correspondence between your feed and your tags, this could mean that you are using a different ID level, or different fields as product ID between your tags and your feed.

3. Have you recently removed existing products from your Criteo Feed?

If you have recently removed products from your Criteo Feed, you need to confirm that those products were no longer live on your Website. Otherwise, we won’t be able to gather information from the pages hosting these missing products and to match them with the ones in your Criteo Feed.

Overall you have to make sure to provide as many products as possible in your Criteo Feed.

Feel free to ask your dedicated AS a list of IDs that are not in your Criteo Feed to help you spot the problematic products and enhance your feed.

Once the missing products have been added to your Criteo Feed, please inform us. We will proceed to a new import.

4. Are there products in your website that are missing in your Criteo Feed?

All the products on your website should be referenced in your Criteo Feed, especially for the ones that are viewed by users on your website.

Otherwise, we won’t be able to use these products in your Criteo Campaigns and to display them. Likewise, if you have recently added new products to your website, you have to ensure that you added them correctly into your Criteo Feed.

Please also make sure all new products pages are tagged and are passing the right product IDs. These product IDs should also match the ones that are being used in your Criteo Feed.

Feel free to ask your dedicated AS a list of IDs that are not in your Criteo Feed to help spot the problematic products and enhance your feed.

Once your feed is up-to-date, please inform us. We will proceed with a new import of your Criteo Feed.

5. Are there any products in your Criteo Feed missing mandatory information (ID, name, image, product URL)?

If one of the mandatory information is missing for a product, it won’t be displayed on banners.

Within your Criteo Feed you have to confirm there is a value for each of the mandatory info: ID, name, bigimage and product URL.

More information on the Criteo Feed specifications (what is mandatory, how to provide the fields)

Once your feed is up-to-date, please inform us. We will proceed with a new import of your Criteo Feed.

6. Are there there any products in your Criteo Feed that are not in stock or specified as “not recommendable”?  

The instock field in your Criteo Feed is used to notify if a product is instock or out-of-stock.

  • 0 is used for an out-of-stock product
  • 1 is used for an available ‘instock’ product. Criteo will only display these products.

The recommendable field is used to notify us if the product should not be displayed in Criteo banners. Typically, sensitive products (adult, alcohol,etc.) should be set to non recommendable.

  • 0 is used for a non-recommendable product
  • 1 is used for a recommendable product. Criteo will only display recommendable products.

By default, for both fields, an empty space is considered as 1 by Criteo.

You can get an alert if a large portion of your Criteo Feed contains products that are out of stock or not recommendable. Here you can check whether the product has a relevant and up-to-date value for these 2 fields. If everything is correct in the your Criteo Feed and you still receive an alert, please get in touch with your Criteo contact.

If you make an update to correct these fields in your Criteo Feed, please inform us. We will proceed with a new import of your Criteo Feed.

7. Have you recently changed the update time of your feed?

An alert about your Feed & Product Tag Quality could be triggered if you have recently changed the time at which your feed update occurs and is made available to Criteo for an import.

It is important to communicate this time to your Criteo contacts, especially if you have a marketplace Feed with high frequency of updates (for the products availability).

Criteo will then adapt the time at which your feed will be imported such that the newest update of your feed is directly taken into account by Criteo.

8. Do you think it might be another error?

If you received an alert but were not able to identify the root cause with the previous questions:

  • Please check any recent update in your Criteo Feed or any updates in tags, and
  • Contact your Account Strategist with this detailed information
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