Creating an Audience Campaign in Management Center allows you to take full control of the different parameters of your campaign, including
- your target audience
- the budget
- the CPC
- the creatives used in your banners
- your preferred campaign launch date.
If you’re already integrated with Criteo and have successfully set up your account, you can create a new Audience Campaign by navigating to the “Criteo Apps” option at the top left of your dashboard and selecting “Management Center”.
To create a new Audience Campaign, select "Campaigns" under the main navigation bar of Management Center.
Campaigns is a key feature of our Management Center where you can manage bids for all your Criteo campaigns, in real time. We’ve introduced a new functionality, enabling you to create and manage Audience Campaigns to effectively re-engage your lapsed customers.
To get started, simply select the "Create an Audience Campaign" option provided at the top of the dashboard. This will open a new tab inside your existing browser.