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What’s the difference between ‘Logo zone’ and ‘Full frame’ coupons?

Your coupons can be set up in two different formats. One format can be chosen per campaign.

Logo zone coupons

These coupons take up the space within the ad creative which is normally allocated to your logo. Using a logo zone coupon means your ad creative can still be optimized for shopper and context via real-time creative optimization, and will incorporate highly performing dynamic elements such as product recommendations. Here's an example of a logo-zone coupon*:

gif_logozone_coupon.gif

Full frame coupons

These coupons take up the full size of the ad. This provides more space for promotions but disables real-time creative optimization, plus highly performing dynamic elements such as product recommendations, for shoppers and contexts on any slides that utilize the coupons.

Criteo recommends avoiding the use of full frame coupons wherever possible as they may negatively impact the performance of your campaign. Here's an example of a full frame coupon*:

gif_fullframe_coupon.gif

*this example simply shows the area that the coupon is displayed in, and the animation can vary based on your settings when uploading your coupons. 

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