Coupons are static images of your choice which can be displayed within your ad creative and link to a landing page of your choice. They can be used to deliver commercial or branding messages such as:
- Discounts, e.g. “10% off until Monday”
- Offers, e.g. “Free delivery”
- Seasonal campaigns, e.g. “New Autumn/Winter range”.
Coupons can be used within single- or multiple-slide ad creatives. Those featured on multiple-slide ads are commonly used for storytelling; for example, using Slide 1 to showcase a ‘50% off’ commercial message, and using Slide 2 to showcase a large CTA such as ‘BUY NOW!’.