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Get help with integration and live campaigns

Welcome to our Support Center. Get help with integration and live campaigns

Retrieve statistics

You can issue a POST call to the /statistics endpoint. All metrics from Management Center UI are available through the API, available up to a daily granularity. A maximum of 3 dimensions can be used.

Remaining budget and statistics are not real-time and can be delayed up to a few hours. 

Formats allowed for export are XML, JSON, CSV, EXCEL and HTML. Currency value must respect ISO currency code format.

Available dimensions

A maximum of 3 dimensions can be used. Some combinations of dimensions are not allowed and we recommend keeping the following order when building your report:

  1. Advertiser_Id
  2. Campaign_Id
  3. Category
  4. Year
  5. Week
  6. Day
  7. Hour

Available metrics

Metrics

Details

Clicks

Number of times that your Criteo ads have been clicked

Displays

Number of times your Criteo ad is displayed to a user on publishers’ websites

AdvertiserCost

Total cost of your campaigns

SalesPc

The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.

SameSalesPc

The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad.

SalesPcNd

Post-click sales that are non-deduplicated

SalesPv

All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales

SalesPvNd

All non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. Post-view sales do not include sales from users who clicked an ad, which are counted as sales

SalesPcPv

The total amount of sales generated both post-click and post-view

SalesAllPc

The total number of purchases completed via the same device your Criteo ads were clicked, or a different one. Sales are attributed within 30 days after a user clicks on your Criteo ad.

RevenueGeneratedPc

Total revenue of your campaigns generated from post-click sales

RevenueGeneratedPv

Total revenue of your campaigns generated from post-view sales

RevenueGeneratedPcPv

Post-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. This number is computed based on the prices provided by your conversion trackers

RevenueGeneratedPcNd

Total revenue of your campaigns generated from post-click sales non-deduplicated

RevenueGeneratedPvNd

Total revenue of your campaigns generated from post-view sales non-deduplicated

ExposedUsers

Number of distinct cookies that have seen at least one Criteo display

OverallCompetitionWin

Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on. For example, Criteo bid on 10 ad placements and won 2, so the Overall Competition Win is 20%. Higher CPC bids result in increased competition win. 

Audience

Number of distinct cookies to which Criteo had the opportunity to make a display

Reach

Share of the audience exposed to at least one Criteo display ad (percentage)

AverageCart

Average revenue generated by a campaign’s sales. This number is calculated by dividing the total revenue by the total sales

ClickThroughRate

The number of times your Criteo ads are clicked, divided by the number of times your ad is displayed (impressions). Each campaign has its own CTR

ConversionRate

Number of sales generated by users who clicked on your campaign’s ad, divided by the campaign’s number of clicks

ConversionRatePv

Conversion rate post-view is the number of post-view sales generated by users who viewed on your campaign’s ad, divided by the campaign’s number of impressions

ECos

The ratio between the total cost of the campaign and the sales amount that the campaign generated. COS provides a good indication of your campaign’s ROI

ECosPv

The ratio between the total cost of the campaign and the post-view sales amount that the campaign generated. This number provides a good indication of your campaign’s ROI.

ECosPcPv

Cost of sale post-click + post-view is the ratio between the total cost of the campaign and the post-click and post-view sales amount that the campaign generated. This number provides a good indication of your campaign’s ROI

CostPerOrder

Cost per order is the amount of money (cost) spent to generate post-click sales

CostPerOrderPv

The amount of money (cost) spent to generate post-view sales

CostPerOrderPcPv

Cost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view sales

ECpc

The price you pay each time a user clicks your Criteo ad. Depending on your campaign’s business model, you can change the CPC on the Campaigns tab for each campaign

ECpm

Cost per mille is the cost of your campaign for 1,000 impressions

ReturnOnAdvertisingSpending

Corresponds to the ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS)

AdvertiserValue

The total value generated by the campaign. It is equal to the sum of revenues generated by each product multiplied by their corresponding Value coefficient as defined in the advertiser's feed. 

CostOfAdvertiserValue

The ratio between the total cost of the campaign and the Advertiser Value of the campaign

 

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