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Criteo Feed Specification

The product feed is a data file which contains organised information about all the products on your site. This information will be used to build the dynamic product banners.

In this article, you will find details about what should be included if you are creating a new feed. If you already have a Google feed, then there is no need to create a new feed, and you can use that one. 

Find below a description of the feed fields based on your vertical:

Keep in mind the following points when building your product feed:

  • Product information should not contain HTML tags or style tags.
  • The product IDs in the feed must match the product IDs passed in the tags.
  • To make sure Criteo can retrieve your product feed, please use one of the following formats:





This format is based on the Comma-separated value or the Tab-separated value. The header must be declared in the first row of the file.Field names can contain spaces or underscores (e.g. image_link or image link)

 Feed example


 This format should respect the basics of the XML structure. Products are represented by a set of XML nodes. The product list must start by <?xml declaration tag. 

 Feed example

For more information regarding the protocols that can be used to import your feed, check how Criteo imports your feed.

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