Your product feed is setup to automatically send to Criteo on a regular basis, ensuring that you display the most up-to-date product information in your ads. In Management Center, you can quickly and easily monitor your latest product feed imports to ensure it’s being imported successfully or identify any potential issues. In this article, you’ll get an overview of what you’ll see within the feed import tool and learn tips for monitoring your feed import.
Using the feed import tool, you can:
- View all previous imports, including when and how long each import took.
- View the status of previous imports, with the ability to force import if your feed was blocked.
- Quickly identify any issues so you can pinpoint what and how to fix your feed.
- Ensure your feed is optimized so you can show shoppers the most relevant products, based on their browsing behavior and purchase history.
Understanding your feed status
The status of your previous feed imports is displayed with each import and is indicated by color:
- Green = your feed was imported successfully.
- Yellow = your feed was blocked because a high large number of products were modified at the same time, therefore the system suspects that it’s an error. This might be a normal change if done intentionally. For example: a clothing brand removes the entire winter collection at the end of the winter season. If a change is intentional, you can force your feed import by clicking on the “Force Import” button at the bottom of the blocked feed’s import window.
- Red = An error occurred when we tried to import your feed. Contact your Account Strategist to troubleshoot and fix the error.
Total vs. Displayable products
With each import, you can see the total number of products in the feed and total displayable products. Displayable products are the number of eligible products found in your feed and can be used across your Criteo campaigns. There are a few reasons why products may not be displayable:
- Non-recommendable - You may mark products as non-recommendable if you don’t want to show them in your ads.
- Blacklisted - products that are blacklisted within your feed (either by you or based on Criteo rules) to comply with Criteo's regulations or were already "blacklisted" prior to your feed import. Blacklisted products will not appear in Criteo ads. Learn more about prohibited products.
- Adult – these products are marked by Criteo as adult or inappropriate products. Learn more about prohibited products.
- Out of stock - Products are marked as out of stock.
- Missing mandatary fields - Products that are missing a product ID, name, and/or product URL, or image URL will automatically be marked as non-recommendable in the feed.
You can see why products are not displayable with each feed import. Detailed information about your feed import can be found at the bottom section of the feed import (screenshot)
In order to show the most relevant products to shoppers based on their interests and browsing behavior, it’s important to have as many displayable products in the feed as possible. You can see why products are not displayable within the feed module, and then identify any products that might not be marked correctly.
What to do when your feed is blocked
If a large number of products in your feed are updated or deleted, Criteo will flag this as an error and block your feed import. This is to avoid any issues with your campaign. For example, Criteo may block your feed because half of the product URLs have changed. This may be because you redesigned your site and therefore the product URLs were updated as well. Or it might be because an error occurred when you updated your feed that caused the product URLs to break. If the latter occurs, blocking the feed will keep ads with broken URLs from running.
If your feed is blocked, you should check to ensure the feed changes were intentional and if so, force the feed import by clicking on the “Force Import” button within the feed tool. If changes were not intentional, you can see what was changed at the bottom of the feed import to quickly identify which fields may need to be fixed within the feed. Contact your Account Strategist to help fix and re-import a new feed if necessary.
Make sure you are aware of any major feed changes in advance so that if your feed is blocked, you can force the import and avoid any delays or errors.
If you have any questions about your feed import, contact your Account Strategist.