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Parámetro Deduplication

¿Qué es el parámetro Deduplication?

In order for Criteo Dynamic Retargeting to continually optimize performance against your sales objectives, attribution of sales to Criteo should be logged in real-time. This is handled by the Deduplication Parameter, part of Criteo OneTag, already in place on your website. Enabling this parameter will pass the information that a sale was generated by Criteo based on your attribution model, rather than relying solely on the default 30-days post-click sales attribution model. Your campaign’s performance is improved because the Criteo Engine now better understands who are the most relevant shoppers, based on your specific sales objectives.

Before implementing this parameter please reach out to your Criteo contact who will be able to best advise you on its usage.

Please note:

  • the Deduplication Parameter must be implemented as soon as you can give Criteo the deduplication information in real-time
  • the given information must be fully aligned with your current attribution model and your current analytics tool (in-house or 3rd party tool)

El parámetro de Deduplication puede tener uno de los dos valores que deben completarse para cada evento de venta:

  • 1 - si usted da crédito a Criteo, total o parcialmente (modelo de atribución fragmentado)
  • 0 - si usted no da crédito a Criteo

Por ejemplo, así se vería la Criteo OneTag si el último clic hubiese sido de Criteo: 

<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script>

El parámetro de Deduplication se implementa inmeditamente después del evento trackTransaction de la siguiente manera:

{ event: "trackTransaction", deduplication: 1,
<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script>
<script type="text/javascript">
window.criteo_q = window.criteo_q || [];
var deviceType = /iPad/.test(navigator.userAgent) ? "t" : /Mobile|iP(hone|od)|Android|BlackBerry|IEMobile|Silk/.test(navigator.userAgent) ? "m" : "d";
window.criteo_q.push(
{ event: "setAccount", account: YOUR_ACCOUNT_ID },
{ event: "setSiteType", type: deviceType },
{ event: "setEmail", email: "TRIMMED AND LOWERCASE USER EMAIL ADDRESS" },
{ event: "trackTransaction", deduplication: 1, id: CONFIRMATION#, item: [ { id: "PRODUCT_ID_1", price: UNIT_PRICE_1, quantity: PRODUCT_QUANTITY_1 }
]}
);
</script>

Y aquí hay un ejemplo de cómo Criteo OneTag se vería si no le da crédito a Criteo para esta venta específica:

<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script>
<script type="text/javascript">
window.criteo_q = window.criteo_q || [];
var deviceType = /iPad/.test(navigator.userAgent) ? "t" : /Mobile|iP(hone|od)|Android|BlackBerry|IEMobile|Silk/.test(navigator.userAgent) ? "m" : "d";
window.criteo_q.push(
{ event: "setAccount", account: YOUR_ACCOUNT_ID },
{ event: "setSiteType", type: deviceType },
{ event: "setEmail", email: "TRIMMED AND LOWERCASE USER EMAIL ADDRESS" },
{ event: "trackTransaction", deduplication: 0, id: TRANSACTION_ID, item: [ { id: "PRODUCT_ID_1", price: UNIT_PRICE_1, quantity: PRODUCT_QUANTITY_1 }
]}
);
</script>
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