Management Center allows you to compare metrics between two periods for greater visibility on the true performance of your campaigns.
To start comparing two periods, simply select your desired period using the date range drop-down, or manually selecting your desired period from the date picker. To compare the selected period with the previous one, click the Compare key metrics options.
You can then select to compare it against the previous week, month, year or your pre-selected, desired period.
The period-on-period comparison tool compares the desired period with the equivalent legacy period. i.e. if you select a time period between August 16 and September 4, the period-on-period comparison tool will compare it with the performance of your campaigns between July 16 and August 4.
New feature available!
Management Center now supports period-on-period comparison across your Criteo campaigns. You can now select a prefer time period and compare against the previous one.
To compare periods, select your preferred time period under the date selection tool at the top right of your reports, and click on Compare key metrics.