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What is the dynamic CPM and how does it work

To offer you the best possible price for your inventory, we continuously monitor the quality of the traffic you send us.

For each impression, we will dynamically calculate the price based on the user’s history.

The more highly-engaged shoppers that visit your website, the more valuable they are. We individually value each user based on their shopping history—more engaged shoppers are worth a higher CPM and vice versa.

We will only buy the users we recognize as more valuable than the floor price you set. Put simply, the more high-quality shoppers who visit your website, the higher the CPM we’re able to pay.

For every impression, we:

  • Purchase the impression at or above the minimum CPM you set; or                        
  • Transparently pass this impression back to your normal advertising partner. In this case, we do not take any commission; you’ll get 100% of the revenue  from your normal advertising sales agency.
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